Heineken - "The Jonah Lomu Machine"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

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Başlık	The Jonah Lomu Machine
Haftanın	Rothco, part of Accenture Song
Kampanya	Rugby World Cup 2015
Reklamcı	Heineken
Marka	Heineken
İlk Yayınlanma Tarihi	2015 / 8
Sektör	Beers, Ciders, Lagers
Slogan	Heineken
hikaye	To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down…
Medya Türü	Web Film
Süre	123 seconds
Daha fazla bilgi	https://www.youtube.com/watch?v=mYyJQYxAVU4
Ajans Prodüktörü	Laura Ellis
Sanat Yönetmeni	Ray Swan
Reklam Yazarı	Emma Sharkey
Yaratıcı Yönetmen	Alan Kelly
Strateji Planlama Direktörü	Shane Doyle (MCCP)
Müşteri Direktörü	Grace Looney
Müşteri Temsilcisi	Susan Nelis
Prodüksiyon Şirketi	Rattle
Yönetmen	Matt Golding
Prodüktör	Conor Mulhern
Prodüksiyon Sorumlusu	Andrew Freedman
Social Manager	Eric Gasparro
Post Prodüksiyon	Rattle
Ses	Mutiny
Digital Strategy	Emer Fitzgerald