| Başlık | Against brown bottles |
| Haftanın | Serviceplan Group |
| Kampanya | Against brown bottles |
| Reklamcı | Anheuser-Busch |
| Marka | Beck's |
| İlk Yayınlanma Tarihi | 2018 / 8 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | Summer 2018: While Beck’s calls to a design contest on its bottles, media spreads a disturbing photo from Eastern Germany, of right-wing protests turning violent. Unmistakable, in the middle of the photo: a Beck’s promo bottle. We wanted to make sure that Beck’s never gets into the wrong hands again. That’s why we answered only two hours after the photo made the news, with the pre-release of a design entry. The label has an unmistakable double-meaning. Literally translated, it’s “Against brown bottles”. But in Germany, “brown” is a synonym for right-extremists and “bottle” for idiot. A political statement that eventually reads: “Against right-wing idiots”. Our post made the right-wing party and others boycott Beck’s but expressed what all of Germany felt. The label generated more than 505.000 interactions and became reality – in form of more than 2,5 million bottles that were sold out in no time all over Germany. |
| Medya Türü | Social Media |
| Süre | |
| Yaratıcı Ajans Başkanı | Alexander Schill |
| Müşteri Temsilcisi | Thomas Heyen |
| Müşteri Temsilcisi | Markus Kremer |
| Müşteri Temsilcisi | Florian Klietz |
| Müşteri Temsilcisi | Kristian von Elm |
| Müşteri Temsilcisi | Lars Holling |
| Müşteri Temsilcisi | Sabrina Schwartz |
| Müşteri Temsilcisi | Mariah Kattmann |
| Yaratıcı Yönetmen | Ronnie Patt |
| Tasarımcı | Dennis Fritz |
| Tasarımcı | Sebastien Stabenau |
| Prodüksiyon Şirketi | element e |
| Sanat Yönetmeni | Sudarshan Waghmare |
| Sanat Yönetmeni | Sine Hansen |
| Sanat Yönetmeni | Philipp F. Trübiger |
| Reklam Yazarı | Jan-Erik Scheibner |
| Reklam Yazarı | Melis Adigüzel |
| Reklam Yazarı | Joy Chakravorty |
| Final Art Work | Nils-Christian Sperling |
| Yönetmen | Jeffrey Lisk |
| Yönetmen | Bernd Possardt |
| Görüntü Yönetmeni | Chris McKissick |
| Prodüktör | Patrick Volm-Dettenbach |
| Prodüktör | Sebastian Schröer |
| Prodüktör | Bernd T. Hoefflin |
| Yönetici Direktör | Christoph Köhler |
| Production Assistant | Madeliene Pfisterer |
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