Başlık | Cake |
Haftanın | Energy BBDO |
Kampanya | Raid® Entomology Lab Experiment Videos |
Reklamcı | S.C. Johnson |
Marka | Raid® Insecticides |
Posted | Kasım 2015 |
Sektör | Household Products & Maintenance |
hikaye | The Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around. |
Medya Türü | Television & Cinema |
Yaratıcı Yönetmen | Mike Roe |
Yaratıcı Yönetmen | Zac Rybacki |
Yaratıcı Yönetmen Ortağı | Chad Verly |
Yaratıcı Yönetmen Ortağı | Nicolas Mejia |
Ajans Prodüktörü | Matt Scoville |
Music Producer | Dan Kuypers |
Prodüksiyon Sorumlusu | Vince Murray |
Prodüksiyon Sorumlusu | Evp |
Prodüksiyon Sorumlusu | Head of Integrated Production |
Prodüksiyon Sorumlusu | Melissa Barany |
Editör | Mark McCutcheon |
Özel Efektler | Jason Voke |
Prodüksiyon Şirketi | WhizBang |
Medya Ajansı | PHD (Chicago) |