Başlık | Fate is a Fickle Mistress |
Haftanın | Proximity Madrid |
Kampanya | Fate is a fickle mistress |
Reklamcı | Loterías Y Apuestas Del Estado |
Marka | La Primitiva |
İlk Yayınlanma Tarihi | 2018 / 5 |
Sektör | Lottery & Gambling |
Slogan | Fate is a fickle mistress |
hikaye | The campaign revolves around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. |
Medya Türü | Web Film |
Süre | |
Global Chief Creative Officer | Eva Santos |
Yaratıcı Yönetmen | Susana Pérez |
Yaratıcı Yönetmen | David Vijil |
Creative Supervisor | Raul Somaza |
Reklam Yazarı | Fernando Esteban |
Sanat Yönetmeni | José Luis Diez |
Sanat Yönetmeni | Antonio Jiménez |