Gatorade - "G Snap Chat Dunk"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

Ödüller

7999

Marka: Gatorade
Ülke: United States

Reklamcı: Stokely-Van Camp

Başlık	G Snap Chat Dunk
Haftanın	VMLY&R Kansas City
Kampanya	Gatorade: Super Bowl Dunk Snapchat Lens
Reklamcı	Stokely-Van Camp
Marka	Gatorade
Posted	Şubat 2016
Sektör	Beverages
hikaye	For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk.
Medya Türü	İnteraktif
Süre	34 seconds
Chief Marketing Officer, Gatorade	Morgan Flatley
Senior Director, Consumer Engagement, Gatorade	Kenny Mitchell
Director of Digital Marketing, Gatorade	Jeff Miller
Assistant Marketing Manager, Gatorade	Emily Morrison
Yaratıcı Yönetmen	Tony Snethen
Managing Director, Brand Planning	Ian Davidson
Grup Yaratıcı Direktörü	Derek Clark
Grup Yaratıcı Direktörü	Glen Scott
Yaratıcı Yönetmen	Nick Allegri
Yaratıcı Yönetmen	Mark Philip
Sanat Yönetmeni	Jeff Schroer
Sanat Yönetmeni	Austin DeJonge
Group Director	Stephanie DeCelles
Channel Supervisor	Kyle Rogers
Senior Channel Manager	Charles Gooch
Müşteri Temsilcisi	Maggie Glenski
Social Media Supervisor, Resolution Media	Deena Fierstein
Senior Social Media Strategist, Resolution Media	Alex Schrieber