Charles Gooch
Connections Director, Social Strategy at VMLY&R Kansas City
Kansas City, United States
BaşlıkBeat The Blitz
Haftanın
Kampanya Gatorade Beat The Blitz
Reklamcı PepsiCo Inc.
Marka Gatorade
İlk Yayınlanma Tarihi 2018 / 3
Sektör Non-Alcoholic
felsefe Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.
Medya Türü İnteraktif
Süre
Post Production Company
Director
Global Creative
Marketing Manager
Marketing Manager
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Grup Yaratıcı Direktörü
Müşteri Direktörü
Producer
Associate Creative Director
Associate Creative Director
Social Media
Global Chief Creative Officer
Associate Strategy Director
Yönetici Direktör
Client Engagement
Director
Client Engagement
Channel Manager
Production Business Manager
Media Agency
Group Account Director
Head of Strategy and Development
Director
VFX Producer
Studio Manager
Digital Production
Proje Sorumlusu
Director
Director

People related to this work

İlgili reklamlar

Trending

Create a free Talent profile and become a member of AdForum

Get Started