Başlık | Inklusion |
Haftanın | J. Walter Thompson Dubai |
Kampanya | Inklusion |
Reklamcı | LBCI |
Marka | LBCI |
İlk Yayınlanma Tarihi | 2016 / 11 |
Sektör | TV/Radio Programs & Stations |
hikaye | The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo. We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden. |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Miguel Dianda |
Yaratıcı Yönetmen | Tomas Lavagno |
Yaratıcı Yönetmen | Marco Bezerra |
Prodüktör | Heather McDonald |
Proje Sorumlusu | Maria Jose Suarez Viacava |
Sanat Yönetmeni | Max Elbo |
Regional Creative Director | Nicolas Geahchan |
Sanat Yönetmeni | Alaa Ghazzi |
Head of PR | Suzanne Talhouk |
Director of Public Relations | Lamis Kontar |
Ajans Prodüktörü | Gilbert Nahas |
Prodüksiyon Şirketi | City Films |
Müşteri Temsilcisi | Nadia Nahhas |
Yönetmen | Marc Hadife |