Libération - "Libé des réfugiés"

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Marka: Libération
Ülke: France

Reklamcı: Libération

Başlık	Libé des réfugiés
Brief	Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Haftanın	FRED & FARID
Kampanya	Libé des réfugiés
Reklamcı	Libération
Marka	Libération
Posted	Mayıs 2017
Sektör	Newspapers, Magazines, Books
hikaye	Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Medya Türü	Case Study
Süre	140 seconds
Yaratıcı Ajans Başkanı	Frédéric Raillard
Yaratıcı Ajans Başkanı	Farid Mokart
Yaratıcı Yönetmen	Olivier Lefebvre
Yaratıcı Yönetmen	Etienne Renaux
Yaratıcı Yönetmen	Nicolas Berthier
Sanat Yönetmeni	Etienne Renaux
Sanat Yönetmeni	Nicolas Berthier
Reklam Yazarı	Etienne Renaux
Reklam Yazarı	Nicolas Berthier
Yaratıcı Yönetmen	Julien-Pierre Mallet
Sanat Yönetmeni	Julien-Pierre Mallet
Reklam Yazarı	Julien-Pierre Mallet
PR manager	Jalila Levesque
PR manager	Marie Nguyen
Müşteri Süpervizörü	Philippine Mesmin
Müşteri Süpervizörü	Thibault Loué
Brand Management	Laurent Joffrin
Brand Management	Grégoire Biseau