Reporters Ohne Grenzen - "The Weapen"

DDB Hamburg

DDB Hamburg Hamburg, Germany

7369

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Reporters Ohne Grenzen
Ülke: Germany

Reklamcı: Reporters Without Borders

Başlık	The Weapen
Haftanın	DDB Hamburg
Kampanya	The Weapen
Reklamcı	Reporters Without Borders
Marka	Reporters Ohne Grenzen
İlk Yayınlanma Tarihi	2016
Sektör	Human Rights
felsefe	To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects.
Sorun	All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Medya Türü	Case Study
Süre	95 seconds
Yönetici Direktör	Fabian Roser
Yaratıcı Yönetmen	Jan-Hendrik Scholz
Yaratıcı Yönetmen	Nicolas Schmidt-Fitzner
Sanat Yönetmeni	Christian Baur
Reklam Yazarı	Thimon Machatzke
Sanat Yönetmeni	Eva Schramm
Sanat Yönetmeni	Vitali Wachramejew
Sanat Yönetmeni	Pascal Rößler
Sanat Yönetmeni	Quentin Frémont
Reklam Yazarı	Nicolas Berg
Client Services Director	Sönke Bruns
Proje Sorumlusu	Carolin Sonnenschein
Yaratıcı Yönetmen	Fabian Roser