| Başlık | Gold Chain |
| Haftanın | BBDO New York |
| Kampanya | Gold Chain |
| Reklamcı | Mars, Inc. |
| Marka | Snickers Ice Cream |
| İlk Yayınlanma Tarihi | 2018 / 6 |
| Sektör | Ice Cream |
| Slogan | Summertime Satisfaction |
| hikaye | Men’s jewelry isn’t the most traditional way to present long copy. But social video isn’t a traditional way to consume content. To ensure we cut through and captured our audience’s attention in the crowded social landscape while delivering the client’s message (that despite being the perfect cold treat for hot summer days, Snickers Ice Cream Bars traditionally aren’t top of mind for consumers in the frozen treat category) we created a fun and slightly absurd twist on the familiar summertime scene of a family beach vacation. The result was a whole new take on the |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Gianfranco Arena |
| Yaratıcı Yönetmen | Peter Kain |
| Associate Creative Director/Copywriter | Austin Mankey |
| Associate Creative Director/Art Director | Mike Motch |
| Yönetmen | David Shafei |
| Prodüksiyon Şirketi | World War Seven |
| Account Management Team | Kirsten Flanik |
| Account Management Team | Susannah Keller |
| Account Management Team | Tani Corbacho |
| Account Management Team | Danee Fields |
| Director of Integrated Production | David Rolfe |
| Group Executive Creative Director | Amy Wertheimer |
| Prodüksiyon Sorumlusu | Anthony Curti |
| Prodüksiyon Sorumlusu | Ross Vinstein |
| Prodüktör | Michael Mitchell |
| Editör | Brendan Hogan |
| Editing Şirketi | Mackcut |
| Sound Engineer | Sam Shaffer |
| Visual FX | Eight VFX |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Editorial Company Executive Producer | Gina Pagano |
| Flame Artist | Keigo Tanaka |
| Flame Artist | Nyamekye Morgan |
| Flame Artist | Julien Aucouturier |
| Group Planning Director | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Planning Director | Dexter Blumenthal |
| Proje Sorumlusu | Amy Orgel |
| VFX Executive Producer | Abby Daniels |
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