Başlık | Hostages of Depression |
Haftanın | HoC Dubai |
Kampanya | Hostages of Depression |
Reklamcı | Dubai Science Park |
Marka | Dubai Science Park |
İlk Yayınlanma Tarihi | 2022 / 2 |
Sektör | Health & Pharmaceutical Products |
hikaye | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
Sorun | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
Medya Türü | Case Study |
Süre | |
Group Chief Creative Officer | Akhilesh Bagri |
Yaratıcı Yönetmen | Saleh Elghatit |
İlustratör | Jiawen Chen |
Worldwide Executive Creative Director | Jason Romeyko |
Yaratıcı Yönetmen | Ande Couto |
Yaratıcı Yönetmen Ortağı | Oussama Founi |
Sanat Yönetmeni | Oussama Founi |
Yaratıcı Yönetmen Ortağı | Sameer Suri |
Reklam Yazarı | Sameer Suri |
Sanat Yönetmeni | Saaniya Abbas |
Reklam Yazarı | Rana Ahmed |
Managing Partner | Rami Hmadeh |
Managing Partner | Natalie Shardan |
Managing Partner | Azhar Siddiqui |
Client Services Director | Ramy Abdelrehim |
Client Services Director | Kathleen Angeles |
Chief Communications Officer | Lee Sharrock |
Digital Media Director | Suprashv Adarsh Chopra |
Media Manager | Tareq Al Masri |
İlustratör | Jiawen Chen |
Reklam Sorumlusu | Mawran Abdulaziz |
Reklam Sorumlusu | Reem Shaban |
Reklam Sorumlusu | Saad Yusuf |
Reklam Sorumlusu | Amy El Askary |
Reklam Sorumlusu | Sarah Rasmi |