International Communications Officer
at
Serviceplan Group | House of Communication
London , United Kingdom
| Başlık | Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS |
| Haftanın | Prettybird |
| Kampanya | Pride Generations |
| Reklamcı | Dr. Martens |
| Marka | Dr. Martens |
| İlk Yayınlanma Tarihi | 2022 / 5 |
| Sektör | Shoes |
| felsefe | PRETTYBIRD Director Jess Kohl has directed a series of short films for Dr. Martens first Pride campaign. First up is an interview between Lady Phyll - co-founder of London Black Pride – and Lucia Blayke, founder of London Trans+ Pride. The Dr. Martens ‘Pride Generation’ series gives a shareable platform to some of the most active voices in the LGBTQIA+ community. Protest has always been at the heart of Dr. Martens and Pride. Originally founded as a march to commemorate the 1969 Stonewall Riots, Pride has grown into a series of worldwide events for the LGBTQIA+ community: essential in the fight for equal rights, a place to be seen and respected, a global symbol of unity. The first short film from the Dr. Martens ‘Pride Generations’ series features Lady Phyll, the co-founder of London Black Pride, in conversation with Lucia Blayke, the founder of London Trans+ Pride. They set up their own events as an act of protest against the mainstream Pride march. Below they discuss what drove them to go against the grain, their inspirations and hopes. Dr. Martens is a brand that has been worn by activists, activists and artists since the Stonewall Riots. Generations of rebels have used Dr. Martens for a variety of reasons, from its timeless aesthetics, to its value range for the queer world or as an initiation rite. Even today, the brand continues to be a symbol of rebellion and defiance. Not just a pair of shoes, but part of queer culture, identity and history. After the first episode of the 'Pride Generations' series, featuring Lady Phyll and Lucia Blayke talking about their activism, personal background and history of their organisations, a second episode will air in June featuring Kia (artist and former mother of House of LaBaija) and Lee Soulja (founder and father of House of Soulja). They will tell the story of the ballroom scene, but without forgetting those who are no longer there today. For Dr. Martens, Pride is much more than a calendar-driven event. Gender identity and sexual orientation are to be celebrated every single day, it would be disrespectful to think otherwise. That is why the brand is committed to supporting the LGBTQIA+ community through donations to associations and charities around the world, so that they can support them in their vital work of protecting and assisting the community. This year Dr. Martens is donating over £200,000 to support LGBTQIA+ charities such as Akt in the UK, ReBit in Japan, Refuge LGBT in Italy and many more. |
| Medya Türü | İnteraktif |
| Süre | |
| Market | United States |
| Ses Tasarım Şirketi | Wave Studios |
| Prodüksiyon Şirketi | Prettybird |
| Prodüksiyon Sorumlusu | Juliette Larthe |
| Prodüktör | Fiona Bamford-Phillips |
| Prodüktör | Benji Landman |
| Yönetmen | Jess Kohl |
| Production Assistant | Enrique Da Silva |
| Görüntü Yönetmeni | Alana Mejia Gonzalez |
| Fotoğrafçı | Ben Cole |
| Focus Puller | Kate Molins |
| Clapper Loader | Jos Bitelli |
| Sound Recordist | Artur Strakhov |
| Gaffer | Rufai Ajala |
| Spark | Joe Williams |
| Stilist | Jermaine Ampomah |
| Hair and Makeup | Jimmy Owen Jones |
| Editör | Carla Luffe |
| Editing Şirketi | Cabin Edit |
| Renkçi | Ruth Wardell |
| Post Prodüksiyon | OKAY STUDIO |
| Runner | Sarah Dines |
| Runner | Ronnie Bond |
| Public Relations | Lee Sharrock |
| Ses Tasarım Şirketi | Clearcut Sound |
| Sound Composition | Spent |
| Reklam Sorumlusu | Sebastien Berre |
| Reklam Sorumlusu | David Hedley |
| Reklam Sorumlusu | Cecelia Morgan |
| Narration | Amelia Abraham |
| Oyuncu Seçimi | Platform 13 |
| Production Service Company | SEE ME Creative |
| Prodüksiyon Sorumlusu | Nicole Van Straatum |
| Yaratıcı Yönetmen | Sara McDowel |
| Creative Producer | Kimberly Goedhart |
| Prodüktör | Andy Petrilak |
| Production Coordinator | Ladin Awad |
| Görüntü Yönetmeni | Sonja Tsypin |
| Fotoğrafçı | Rasaan Wyzard |
| 1st AC | Jack McGovern |
| 2nd AC/ Media Manager | Dante Capone |
| Gaffer | Matthew Foundoulis |
| Key Grip | Liam Murphy |
| BBE | Alex Kary |
| Swing | Nick Rooney |
| Sound Technician | Kieran Altman |
| Production Assistant | Gabby Harrison |
| Production Assistant | Dannie Giglevitch |
| Production Assistant | Myles Caba |
| Assistant Photography | Ryan Cardoso |
| Stilist | Mel Leamon |
| Stylist Assistant | Adriana Espinal |
| Hair Stylist | Nigella Miller |
| Make-Up Artist | Hiroyasu Kumazawa |
| Editör | Alexander Farah |
More Work
SEE ALLThe Lane Change Song
- MARKA:
- Bridgestone
- HAFTANIN:
- Serviceplan Middle East
Ramadan
- MARKA:
- Abdul Latif Jameel Motors (Toyota)
- HAFTANIN:
- Serviceplan Experience
Forwardism Comes Home
- MARKA:
- BMW 7 Series
- HAFTANIN:
- HoC Dubai
Change The Name, End The Stigma
- MARKA:
- Youth Against AIDS
- HAFTANIN:
- House of Communication Zurich
The Wish (180s)
- MARKA:
- Penny
- HAFTANIN:
- Serviceplan Campaign
The Jersey Color Swap
- MARKA:
- Depant GIESSEN 46ers and White Wings
- HAFTANIN:
- Serviceplan Group
Hostages of Depression
- MARKA:
- Dubai Science Park
- HAFTANIN:
- HoC Dubai
The Wish (228s)
- MARKA:
- Penny
- HAFTANIN:
- Serviceplan Campaign