| Başlık | #LaitDroleLaVie |
| Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
| Haftanın | ROSA PARIS |
| Kampanya | Label of Love |
| Reklamcı | Monoprix |
| Marka | Monoprix |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Department Stores, Supermarkets |
| Slogan | Au coeur de votre vie depuis 85 ans |
| hikaye | The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker. |
| Medya Türü | Television & Cinema |
| Süre | |
| Strategy Director | Jean-Patrick Chiquiar |
| Yaratıcı Ajans Başkanı | Gilles Fichteberg |
| Yaratıcı Ajans Başkanı | Jean-Francois Sacco |
| Strateji Planlama Direktörü | Sacha Lacroix |
| Associate Director | Quentin Labat |
| Reklam Yazarı | Louise Mussot |
| Sanat Yönetmeni | Cerise Leclerc |
| Strateji Planlamacı | Alexandre RIBICHESU |
| Marketing Director | Florence Chaffiotte |
| Brand Director | Nicolas Gobert |
| Communications Director | Marion Denonfoux |
| Marketing Manager | Cosima Damas |
| Müşteri Direktörü | Bérengère Puch |
| Müşteri Temsilcisi | Marine Dachary |
| TV Production | Adélaïde Samani |
| Ses Prodüksiyonu | Schmooze |
| Post Prodüksiyon | Mathematic |
| Prodüksiyon Şirketi | Insurrection |
| Yönetmen | Thirty Two |
| Prodüksiyon Şirketi Prodüktör | Hélène Daubert |
| Prodüksiyon Sorumlusu | Xavier Doncel |
| Post Prodüksiyon | Guillaume Audibet |
| Sound Engineer | Matthieu Sibony |
| Sound Designer | Sylvain Rety |
| Account Director, Social Media | Jeanne Neuschwander |
People related to this work
İlgili reklamlar
More Work
SEE ALL#braillebricksforall
- MARKA:
- Braille Bricks
- HAFTANIN:
- lew'lara\TBWA
Scents of the City 2
- MARKA:
- Thalys
- HAFTANIN:
- ROSA PARIS
Scents of the City
- MARKA:
- Thalys
- HAFTANIN:
- ROSA PARIS
Label of Love
- MARKA:
- Monoprix
- HAFTANIN:
- ROSA PARIS
Wear a Helmet
- MARKA:
- Wed'ze
- HAFTANIN:
- ROSA PARIS
Kalenji Moon Cream
- MARKA:
- Kalenji
- HAFTANIN:
- ROSA PARIS
Braille Bricks
- MARKA:
- Braille Bricks
- HAFTANIN:
- lew'lara\TBWA