The diaTribe Foundation - "Downfall - Boy"

Area 23, An IPG Health Company

Area 23, An IPG Health Company New York, United States

3249

Başlık	Downfall - Boy
Haftanın	Area 23, An IPG Health Company
Kampanya	Downfall
Reklamcı	The diaTribe Foundation
Marka	The diaTribe Foundation
İlk Yayınlanma Tarihi	2018
Sektör	Institutional/Public Interest/Non-Profit Org.
felsefe	This disease awareness ad compels physicians to proactively address childhood obesity with parents by reminding them about the importance of establishing a healthy lifestyle early on. Diatribe is working to increase the dialogue between pediatricians and parents, so they can raise healthy children who maintain their health into adulthood. The illustration shows how an unhealthy lifestyle as a child can lead to devastating health consequences as an adult. Poor eating habits early in life can easily lead to diabetes as an adult. The image shows an overweight child eating unhealthy food and suddenly crashing through the floor, where a team of doctors is waiting to catch him/her in a wheelchair/hospital bed. The doctors, wheelchair, and IV bag are symbolic of the serious medical complications that can arise and last forever from an unhealthy diet during childhood.
Medya Türü	Print
Yaratıcı Yönetmen	Tim Hawkey
Grup Yaratıcı Direktörü	Bernardo Romero
Creative Director	Jesse Kates
Yaratıcı Yönetmen Ortağı	Jorge Munoz
Yaratıcı Yönetmen Ortağı	Guillermo Aracena
Reklam Yazarı	Jesse Kates
Sanat Yönetmeni	Bernardo Romero
Sanat Yönetmeni	Jorge Munoz
Sanat Yönetmeni	Guillermo Aracena
Illustration Company	Lamano Studio, Santiago