Creative Director at The World
Shanghai, China
BaşlıkNIKE Shanghai Fast - Neon
Reklamcı Nike
Marka Nike
İlk Yayınlanma Tarihi
hikaye Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder, which is a tall order. So right before the 2017 Shanghai Marathon, we challenged athletes throughout the city to try and live up to its speed – and be “SHANGHAI FAST.”

As a part of the 360 campaign, 10 massive interactive neon signs were placed on the street. The neon only lighted up when runners passed by at a certain speed.

Creative Director: Erwin Federizo
Experiential Director: Marula
Technical Director: Marula
Producer: Max Wu
Film & Edit: Leon Yan
AD: Max Pilwat
CW: Arlene Lu
Medya Türü Interactive Outdoor Experience
Creative & Experiential Director

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