| Başlık | You’re Gold 1 |
| Haftanın | 72andSunny |
| Kampanya | You’re Gold |
| Reklamcı | Unilever |
| Marka | Axe Spray |
| İlk Yayınlanma Tarihi | 2018 / 1 |
| Sektör | Hygiene & Personal Care Products |
| felsefe | If individuality is what makes you hot, confidence makes you pure gold. In its quest to help guys everywhere to be the best version of themselves, AXE is launching AXE Gold body spray with ‘You’re Gold’ , a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self. So, whatever life throws at you, ‘You’re Gold’. With ‘You’re Gold’, Axe wants to introduce a new generation of young men to body spray - a mix of deodorant and fragrance - that can help them feel the most confident version of themselves. The campaign pays tribute to what young guys are into today - mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out. From embarrassing slip-and-falls in front of that special someone, to awkward moments turned into awesomeness, ‘You’re Gold’ proves that all it takes to shine is confidence. Created with partner agency 72andSunny Amsterdam, ‘You’re Gold’ speaks the language of today’s guys, in the places they spend the most time - Snapchat, Instagram, YouTube and Facebook. With contextualization at its heart, ‘You’re Gold’ heroes short and pithy content built for the the formats our guys like and watch. The campaign includes 20’ films, as well as 15’, 10’ and 6’ cutdowns, Gifs, Boomerangs, Cinemagraphs, and DOOH that land the ‘You’re Gold’ point of view. The campaign will launch globally this spring and will be supported by local activations throughout the summer. |
| Medya Türü | İnteraktif |
| Süre | |
| Edit Company | Whitehouse Post |
| Brand Manager | Michael Coden |
| Global Vice President | Rik Strubel |
| Global Brand Manager | Izabela Rekos |
| Global Brand Director | Victor Hugo Jr. |
| EVP | Pablo Gazzera |
| Chief Marketing Officer (CMO) | Keith Weed |
| Chief Executive Officer (CEO) | Paul Polman |
| Production Coordinator | Veronique Beumer |
| Producer | Eline Bakker |
| Print Producer | Nili Zadok |
| Interactive Producer | Matt Marty |
| Director of Production | Stephanie Oakley |
| Director of Communications | Simon Summerscales |
| Digital Designer | Jake Catterall |
| Communication Strategist | Ruro Efue |
| Communication Strategist | Bruno Steffen |
| Business Affairs Manager | Selam Kehishen |
| Brand Manager | Henry Poynor |
| Brand Director | Rob Conibear |
| Brand Director | Angelina Joy |
| Brand Coordinator | Caitlin McStravick |
| Brand Coordinator | Maaike Baan |
| Strategist | Paul Chauvin |
| Head of Design | Richard Harrington |
| Yaratıcı Yönetmen | Carlo Cavallone |
| Yaratıcı Yönetmen | Stuart Harkness |
| Director of Strategy | Fernando Ribeiro |
| Designer | Patric Franz |
| Yaratıcı Yönetmen | Laura Visco |
| Yaratıcı Yönetmen | Adam Koppel |
| Yaratıcı Yönetmen | Matt Heck |
| Reklam Yazarı | Frenkel Schönfeld |
| Medya Ajansı | PHD/Mindshare |
| Sound Design | Alex Nicholls-Lee |
| Producer | Mirjam Gevers |
| Producer | Estelle Papougnot |
| Music Supervision | Alexandra Carlsson Norlin |
| Music Production | Big Sync Music |
| Music Agency | Amp Amsterdam |
| Mix | Alex Nicholls-Lee |
| Ses Post Prodüksiyon | Wave Amsterdam |
| Producer | Chris Allen (15” & 20” films) |
| Editör | Patric Ryan (15” & 20” films) |
| Editör | Laen Sanches (10” & 6” films) |
| Edit Company | Hecho Amsterdam (10” & 6” films) |
| Edit Assistant | Nicole Stewart (15” & 20” films) |
| Production Coordinator | Dave Moore |
| Prodüktör | Anya Kruzmeta |
| Colourist | Matt Hare |
| 3D Lead Artist | Tim Bolland |
| 3D Artist | Darren Macpherson |
| 3D Artist | Rudiger Kaltenhauser |
| 2D Artist | Adrien Sevadio |
| Post Prodüksiyon | Glassworks Amsterdam |
| Retoucher | Loupe Imaging |
| Fotoğrafçı | Danielle Levitt |
| Agent | DS Reps |
| Prodüksiyon Sorumlusu | Davina Abrahams |
| Prodüksiyon Şirketi | Caviar UK |
| Producer | Kwok Yau |
| Prodüksiyon Sorumlusu | Sorcha Shepherd |
| Görüntü Yönetmeni | Jallo Faber |
| Yönetmen | Keith Schofield |
More Work
SEE ALLYou’re Gold 3
- MARKA:
- Axe Spray
- HAFTANIN:
- 72andSunny
You’re Gold 2
- MARKA:
- Axe Spray
- HAFTANIN:
- 72andSunny