| Başlık | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Haftanın | Abby Priest |
| Kampanya | Adobe Stock Apparel |
| Reklamcı | Adobe Systems, Inc. |
| Marka | Adobe |
| Posted | Kasım 2016 |
| Sektör | Computer Software & Multimedia Productions |
| hikaye | Adobe Stock is a new stock photo agency. |
| Sorun | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| Medya Türü | Case Study |
| Yaratıcı Yönetmen | Oskar Hellqvist |
| Reklam Yazarı | Håkan Nyberg |
| Sanat Yönetmeni | Oskar Hellqvist |
| Fotoğrafçı | Oskar Gyllenswärd |
| Stilist | Maria Barsoum |
| Müşteri Temsilcisi | Anna Fares |
| Müşteri Temsilcisi | Pia Roos |
| Müşteri Direktörü | Andreas Morne |
| Müşteri Direktörü | Sofie Gustafsson |
| Müşteri Direktörü | Niklas Crona |
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