Prodüksiyon Sorumlusu
at
Loveboat
| Başlık | EVerybody In |
| Haftanın | Commonwealth//McCann |
| Kampanya | Everybody In |
| Reklamcı | General Motors Corp. |
| Marka | GM electric |
| Posted | Kasım 2021 |
| Sektör | Cars |
| hikaye | There's an old saying “As GM Goes, So Goes The Nation.” While this might not have been true at all points in history, we were certainly hoping to make it true with this effort, using GM’s significant scale, vision, and brand power to change the trajectory of EV adoption and drive a movement that would get “EVerybody In.”It would start with a refresh of the iconic GM brand and an exciting, EV convention-breaking ad campaign to signal the shift from corporate brand to category demand creator, turning a storied automaker into a champion of electrification.We would also highlight the power of Ultium, demonstrating the infinite EV possibilities that come with our industry-changing battery platform and speaking to GM’s broader purpose of creating an all-electric future that’s both inclusive and accessible. |
| Medya Türü | Case Study |
| Prodüksiyon Şirketi | Superprime |
| CEO, Global Business | Grant Theron |
| Yaratıcı Ajans Başkanı | Chuck Meehan |
| Yaratıcı Ajans Başkanı | Brad Emmett |
| Yaratıcı Yönetmen | Michael Raso |
| Sanat Yönetmeni | Michael Raso |
| Yaratıcı Yönetmen | James Lemaitre |
| Reklam Yazarı | James Lemaitre |
| EVP of Production | Jeff Beverly |
| SVP Director of Production Operations | Laurie Pyykkonen |
| VP Group Creative Director | Rob Legato |
| Yaratıcı Yönetmen Ortağı | Michelle Musallam |
| Yaratıcı Yönetmen Ortağı | Nick Marine |
| Senior Producer | Adam Van Dyke |
| SVP, group account director | Michael Panley |
| VP Account Director | Jason Dale |
| Müşteri Süpervizörü | Amanda Macielak |
| SVP Strategy Director | Danny Olson |
| Senior Art Director Social | Cleveland Thrasher |
| Reklam Yazarı | Nate Paulson |
| Senior Counsel | Jeffery Farmer |
| Global Chief Financial Officer | Tony OGorman |
| Associate Director | Julie Peterhans |
| Business Manager | Julie Peterhans |
| Business Manager | Deb Silva |
| Associate Director | Stacy Swann |
| Prodüksiyon Şirketi Prodüktör | Christian Lathers |
| Prodüksiyon Şirketi Prodüktör | Wiebke Engel |
| Chief Strategy Officer | Anne Feighan |
| Yönetmen | The Malloys |
| Prodüksiyon Sorumlusu | Rebecca SKINNER |
| Yönetici Direktör | Michelle Ross |
| Prodüksiyon Sorumlusu | Charlotte Woodhead |
| Prodüktör | Matt Sanders |
| Prodüksiyon Şirketi Prodüktör | William Green |
| Production Supervisor | Tiffany Che Staff |
| Editör | Lawrence Young |
| Editör | Chancler Haynes |
| Assistant Editor | Rich Gonzales |
| Prodüksiyon Şirketi Prodüktör | Kacie Gomez |
| Prodüktör | Marie Mangahas |
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