| Başlık | Porcelain Bones (French) |
| Haftanın | HUMANSEVEN |
| Kampanya | Porcelain Bones |
| Reklamcı | Amgen Inc. |
| Marka | AFLAR |
| İlk Yayınlanma Tarihi | 2016 / 10 |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Medya Türü | Case Study |
| Süre | |
| Sanat Yönetmeni | Aurélien Bigot |
| Reklam Yazarı | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Yönetmen | Les Colts |
| Yaratıcı Ajans Başkanı | Xavier Beauregard |
| Prodüksiyon Şirketi | Wanda Paris |
| Yönetmen | The CABS |
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- Kappa x Alpine
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- Rosbeef!