| Başlık | Perspectives (2mn) |
| Brief | In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed. |
| Haftanın | Wunderman Buenos Aires |
| Kampanya | Cyberbullying |
| Reklamcı | Movistar |
| Marka | Movistar |
| Posted | Kasım 2018 |
| Sektör | Personal Wireless Communication |
| hikaye | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| Medya Türü | Mobile Advertising |
| Reklam Sorumlusu | Romina Martinez Battista |
| Reklam Sorumlusu | Almendra Ogdon |
| Reklam Sorumlusu | Florencia Panizoni |
| Reklam Sorumlusu | Agustina Iparraguirre |
| Reklam Sorumlusu | Matias Infantino |
| Reklam Yazarı | Nicolas Demichelle |
| Sanat Yönetmeni | Francisco Cerrutti |
| Yaratıcı Yönetmen | Sebastian Tarazaga |
| Yaratıcı Yönetmen | Dany Minaker |
| Müşteri Temsilcisi | Paula Torres |
| Proje Sorumlusu | Bárbara Laffue |
| Client Services Director | Fabiana Antonelli |
| Client Services Director | Belén Yusso |
| Yaratıcı Yönetmen | Matias Martty |
| Yaratıcı Yönetmen | Juan Calvo |
| Müşteri Direktörü | Maria Jazhal |
| Prodüksiyon Şirketi | LADOBLEA S.A. |
| Yönetmen | Martin Donozo |
| Görüntü Yönetmeni | Daniel Ortega |
| Prodüksiyon Şirketi Prodüktör | Marco Pilosio |
| Prodüksiyon Sorumlusu | Jose Arnal |
| Prodüksiyon Sorumlusu | Adrian Aspani |
| Editör | Sebastian Mega |
| Müzik Şirketi | Italians do it better |
| Ses Tasarım Şirketi | Porta Estudio |
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