Başlık | It Breaks You In |
Haftanın | Lucky 21 Tabletop |
Kampanya | It Breaks You In |
Reklamcı | Nokona |
Marka | Nokona |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Culture, Leisure & Sport |
felsefe | Lucky 21’s Andrew Ryan Shepherd presents the cinematic look at a young man’s life shaped and changed over time, like his Nokona baseball glove. “It Breaks You In” is an ode to baseball that wields quietly powerful emotion, where moments of heartbreak and defeat yield to small joys and earned triumphs. The Texas-made glove is a constant companion throughout this journey. View “It Breaks You In” here: https://vimeo.com/331856702 Since 1934, in Nocona, Texas, premium ball gloves have been handcrafted by skilled American workers using the world’s highest quality leathers. Nokona gloves are individually cut, stamped, stitched, laced, and embroidered, which gives each one its own unique identity and feel. That spirit of individual identity and personality within a collective effort is ever-present in Shepherd’s piece and a reflection of baseball itself. To create this passion project, Shepherd collaborated with the team at Lucky Post. Having worked together on other projects made this labor of love an act of friendship, one that ushered forth a filmic narrative that strikes a chord no matter what moves you forward through strikeouts and home runs. |
Medya Türü | Television |
Süre | |
Production Company | Lucky 21 |
Director | Andrew Ryan Shepherd |
Prodüksiyon Sorumlusu | John Gilliland |
Executive Producer/Line Producer | Brandon Tapp |
Post Production | Lucky Post |
Editor | Sai Selvarajan |
Assistant Editor | Jake Odgers |
Audio | Scottie Richardson |
Graphics | Seth Olson |
Color | Neil Anderson |
Finish | John Valle |
Producer | Anne Strock |
Prodüksiyon Sorumlusu | Jessica Berry |