Uniqlo - "Heat Tech Window Case Study"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Ödüller

30760

Marka: Uniqlo
Ülke: South Korea

Reklamcı: Uniqlo

Başlık	Heat Tech Window Case Study
Brief	Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Haftanın	Cheil Worldwide
Kampanya	Heat Tech Window
Reklamcı	Uniqlo
Marka	Uniqlo
İlk Yayınlanma Tarihi	2017 / 4
Sektör	Apparel, Fashion & Footwear
hikaye	Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Sorun	Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.
Medya Türü	Case Study
Süre	120 seconds
Executive Vice President	Jeongkeun You
Yaratıcı Ajans Başkanı	Wain Choi
Sanat Yönetmeni	Sungphil Hwang
Yaratıcı Yönetmen	Hyungkyun Oh
Sanat Yönetmeni	Hyungkyun Oh
Müşteri Direktörü	Jaehwan Lee
Müşteri Temsilcisi	Junseok Park
Müşteri Temsilcisi	Seungeun Lee
Müşteri Temsilcisi	Yujin Yujin Jung
Ajans Prodüktörü	Sunho Sunho Bae
Bounce Creative	Wanmo Wanmo Koo
Tasarımcı	Wanmo Wanmo Koo
Bounce Creative	Jeakyun Jeakyun Kim
Tasarımcı	Jeakyun Jeakyun Kim
Bounce Creative / Designer	Sungjin Sungjin Lee
Yönetmen	Dongjo An
Prodüksiyon Sorumlusu	Kyounghyun Kyounghyun
Sinematografi	Sungin Ji
Sinematografi	Myungjun Kim
Editör	Jaeyun Lee
Renkçi	Soyeon Soyeon Kim
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Music Director	Arana Son
Fotoğrafçı	Jiwon Choi
Fotoğrafçı	Kyoungwon Kang
Fotoğrafçı	Choongsun Park
Model Agency	Hyewon Ha