Caribbean Bay Water Park - "Life Pump"

Cheil

Cheil Seoul, South Korea

Ödüller

10133

Marka: Caribbean Bay Water Park
Ülke: South Korea

Reklamcı: Samsung

Başlık	Life Pump
Haftanın	Cheil
Kampanya	Life Pump
Reklamcı	Samsung
Marka	Caribbean Bay Water Park
İlk Yayınlanma Tarihi	2016 / 9
Sektör	Consumer Electronics & Audio-Visual
hikaye	It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association.
Medya Türü	Web Film
Süre	119 seconds
Yaratıcı Ajans Başkanı	Jeongkeun Yoo
Yaratıcı Grup Başkanı	Wain Choi
Yaratıcı Yönetmen	Hyungkyun Oh
Yaratıcı Yönetmen	Sungphil Hwang
Reklam Yazarı	Jia Kim
Sanat Yönetmeni	Sungphil Hwang
Sanat Yönetmeni	Hyungkyun Oh
Müşteri Direktörü	Jaehwan Lee
Müşteri Temsilcisi	Chan Kim
Müşteri Temsilcisi	Hyunjin Shim
Müşteri Temsilcisi	Junseok Park
Müşteri Temsilcisi	Hana Lee
Ajans Prodüktörü	Sunho Sunho Bae
Prodüksiyon Şirketi	Junpasang Production
Prodüksiyon Şirketi	Yonggamhan Production
Strateji Planlamacı	Kyounghyun Kim
Yönetmen	Yonghan Moon
Assistant Director	Hunpyo Kim
Prodüksiyon Sorumlusu	Kyounghyun Kim
Prodüktör	Dongjo An
Prodüktör	Seunghyun Jo
Post Prodüksiyon	Seoul Visions
Editör	Daehyeon Cho
Renkçi	Soyeon Soyeon Kim
Renkçi	Sujeong Park
Renkçi	Changbin Yoo
Flame Artist	Naedo Lee
Flame Artist	Yejin Lee
Post-production Producer	Hanbi Choi
Post-production Producer	Jin Lee
VFX Company	Ex Creative
Product Designer	Changhwa Yeo
Product Designer	Myoungjun Joo
Ses Prodüksiyonu	Kiss Fm
Sound Designer	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Production Team	Taeho Park