| Başlık | Tramroulette |
| Haftanın | TBWA\NEBOKO |
| Kampanya | Tramroulette |
| Reklamcı | Holland Casino |
| Marka | Holland Casino |
| İlk Yayınlanma Tarihi | 2016 / 12 |
| Sektör | Lottery & Gambling |
| hikaye | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
| Medya Türü | Outdoor/Out of Home |
| Süre | |
| Market | France |
| Yaratıcı Yönetmen | Bas Engels |
| Yaratıcı Yönetmen | Sander Volleman |
| Sanat Yönetmeni | Sander Volleman |
| Sanat Yönetmeni | Bas Engels |
| Reklam Yazarı | Bas Engels |
| Reklam Yazarı | Sander Volleman |
| Tasarımcı | Sophia Strydom |
| Ajans Prodüktörü | Quintin Baker |
| Prodüksiyon Şirketi | Vidiboko |
| Prodüksiyon Şirketi | JC Decaux |
| Yönetmen | Niels de Kuiper |
| Fotoğrafçı | Pieter Colombijn |
| Fotoğrafçı | Wouter Koomen |
| Fotoğrafçı | Mink Pinster |
| Fotoğrafçı | Danny Verduyn Lunel |
| Editör | Frits-Jan Smit |
| Ses | Amp. Amsterdam |
| Müzik | Darius Dante |
| Teknik Tasarım Süpervizoru | Robert Slot |
| Teknik Tasarım Süpervizoru | Gert-Jan Brookman |
| Teknik Tasarım Süpervizoru | Roderick Prince |
| Müşteri Temsilcisi | Jeroen Otten |
| Müşteri Temsilcisi | Joost Rombout |
| Müşteri Temsilcisi | Marco Kicken |
| Müşteri Temsilcisi | Liselotte Staal |