Florence Garnier

Florence Garnier

PARTNER at THE OBSERVATORY INTERNATIONAL
LONDON, United Kingdom

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Florence Garnier
Partner and Chairman, The Observatory International Paris &
Senior Consultant, The Observatory International UK

Creative problem solver, Florence started her career in France working for the retailer Auchan. She then moved to the Financial services industry joining Galeries Lafayette card, working in France and Italy. In 2000 she joined Renault, as Director of European Internet and CRM, and in 2003, was promoted to VP of European Advertising, where she handled the relationship with Publicis and Carat and optimised the ways of working in order to shift communications from a traditional approach towards digital channels.

She set up her own marketing efficiency practice in France working for large advertisers such as Nestlé, Total, Yves Rocher for seven years before joining The Observatory International in 2014.

At The Observatory International, Florence works in both the London and Paris offices, advising leading Global Brands at Senior CMO level on the shift of marketing operating models.
She has been leading key Global accounts since 2015 and she is very familiar with the luxury industry culture and organisation.

She is a French citizen who has lived for 20 years abroad and is also fluent in English and Italian as well as basic Spanish and German.


Florence is based in :
The Observatory International
44 avenue Gorge Pompidou
Immeuble Wilson
92300 LEVALLOIS PERRET

Mobile phone: +44.785.270.43.91

Diller
  • İngilizce - Pro
  • İtalyanca - Native
  • Fransızca - Native
Sector Experience

Positions

Managing Partner French Office -Senior Consultant UK- The Observatory International- London
London, United Kingdom
September 2014 - Present (5 years 3 months)
The Observatory International is a global (11 markets) marketing management consultancy dedicated to helping companies maximize their marketing resources to address digital transformation.Responsible for growing business and advise leading Global Brands at Senior CMO level to shift marketing operating model towards digital :• Member of The Observatory International Partners' Board• Responsible for Business Growth for the Uk and French Office• Set up the marketing automation practice and digital transformation practice Clients : L'Oréal, Hennessy, Dassault Systèmes, SEB , Total, Pladishttp://www.observatoryinternational.com/fr-fr/
Cofounder, non executive partner - Marketing Technology start up
Marketing Technology start up ( confidential )
France
July 2014 - December 2018 (4 years 5 months)
This start up is a platform operating in France and the UK dedicated to helping Global leading Brands operating their marketing campaigns under a unique interfaceResponsible for advising managing team and support go to market strategy
CEO and Founder
Marketing Efficiency
France
October 2009 - September 2015 (5 years 11 months)
Marketing Efficiency was a marketing management consultancy dedicated to helping companies maximize their marketing resources in a fast transforming digital environment Responsible for growing business and advise leading Global Brands at Senior CMO level on the French market to best integrate digital in marketing operations • Responsible for Business Growth for the French Office• Set up the marketing efficiency practice • Led key clients trainings and marketing academies• Manage a team of 2 Senior consultants and 1 project managerClients : TOTAL, Moët Hennessy, Yves Rocher, Nestlé, GO Sport, Banques Populaires
Part time Marketing Lecturer
ESG Management School
September 2006 - August 2015 (8 years 11 months)
Part time marketing lecturer for students from Bachelor and above
Part time marketing lecturer
KEDGE : BORDEAUX SCHOOL OF MANAGEMENT
May 2012 - September 2014 (2 years 4 months)
Part time marketing lecturer for students from Bachelor and above

Education

EXECUTIVE TRAINING

2005 (1 year)
INTERNATIONAL BUSINESS ADMINISTRATION FOR EXECUTIVES

MASTER IN MARKETING

1987 - 1989 (2 years)

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