Benjamin Le Breton
Creative Director at BETC
Paris, France
BaşlıkAimen
Haftanın
Kampanya Aimen
Reklamcı CANAL+
Marka Canal+
PostedMayıs 2017
Ürün The Young Pope
Sektör TV/Radio Programs & Stations
hikaye If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place.
Medya Türü Case Study
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Digital Producer
Strateji Planlamacı
Prodüksiyon Şirketi
Ajans Prodüktörü
Executive Creative Director Digital

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