Başlık | Aimen |
Haftanın | BETC Paris |
Kampanya | Aimen |
Reklamcı | CANAL+ |
Marka | Canal+ |
Posted | Mayıs 2017 |
Ürün | The Young Pope |
Sektör | TV/Radio Programs & Stations |
hikaye | If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Yönetmen | Benjamin Le Breton |
Yaratıcı Yönetmen | Arnaud Assouline |
Sanat Yönetmeni | Julien Vergne |
Reklam Yazarı | Alexandre Girod |
Digital Producer | Bao Tu Ngoc |
Strateji Planlamacı | Julien Leveque |
Prodüksiyon Şirketi | Make Me Pulse |
Ajans Prodüktörü | Josselin Bondoin |
Executive Creative Director Digital | Stéphane Xiberras |