Başlık | Body Can't Wait |
Haftanın | Herezie |
Kampanya | #Bodycantwait |
Reklamcı | Handicap International |
Marka | Handicap International |
İlk Yayınlanma Tarihi | 2018 / 3 |
Sektör | Charities, Foundations, Volunteers |
hikaye | Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond. |
Medya Türü | Case Study |
Süre | |
Chief Operating Officer (COO) | Pierre Callegari |
Chief Executive Officer (CEO) | Andrea Stillacci |
Yaratıcı Yönetmen | Baptiste Clinet |
Reklam Yazarı | Joseph Dubruque |
Reklam Yazarı | Axel Didon |
Sanat Yönetmeni | Raphael Stein |
Sanat Yönetmeni Ortağı | Cyril Haoual |
Ajans Prodüktörü | Barbara vaira |
Müşteri Direktörü | Laurence Cornet |
Müşteri Süpervizörü | Marion Leroy |
PR | Anne Rabasse |
Prodüksiyon Şirketi | LA PAC Paris |
Prodüksiyon Şirketi Prodüktör | Anna Roudaut |
Prodüksiyon Sorumlusu | Chris Ellis |
Yönetmen | Guillaume Cagniard |
Yönetmen | Virgile Texier |
Görüntü Yönetmeni | Anaïs Andreassian |
Model Tasarımı | Bruno Villedieux |
Reklam Sorumlusu | Xavier du Crest |
Reklam Sorumlusu | Yasmine Silem |
Reklam Sorumlusu | Simon Miriel |
Reklam Sorumlusu | Sophie Gauguin |
Reklam Sorumlusu | Nathalie Blin |