Anne Rabasse
PR manager at Hérézie
Paris, France
BaşlıkBody Can't Wait
Haftanın
Kampanya #Bodycantwait
Reklamcı Handicap International
Marka Handicap International
İlk Yayınlanma Tarihi 2018 / 3
Sektör Charities, Foundations, Volunteers
hikaye Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond.
Medya Türü Case Study
Süre
Chief Operating Officer (COO)
Chief Executive Officer (CEO)
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni Raphael Stein
Sanat Yönetmeni Ortağı
Ajans Prodüktörü
Müşteri Direktörü
Müşteri Süpervizörü
PR
Prodüksiyon Şirketi
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Sorumlusu
Yönetmen
Yönetmen
Görüntü Yönetmeni
Model Tasarımı
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu

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