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I’m a digital native who looks at everything through that lens. Timing is everything and having graduated in 96’, I’ve managed digital integration since its early days within full service agencies including McCann, Ogilvy, Cossette and Taxi. I made a leap into a dedicated digital business in 2008 at Nurun.
I’ve been fortunate to work with and lead some of the best in this industry. My career path has taken me from roles such as Account Management, Strategic Planning to General Management. My leadership style has been described as inclusive, transparent, and passionate. Oh that and sometimes a pain in the butt.
I am currently Partner & Vice-President, New Business at Sid Lee, one of the best performing agencies in the world according to Forbes. We are a global creative team of 650 professionals crafting innovative consumer experiences to drive value for top-tier brands. In other words, we kick ass and we’re growing, so hit us up if you need a hand.
I’m a Quebecker schooled in Ontario, and I’ve worked in Toronto, Montreal and New York. I currently call Montreal home, because it's a great city and; skiing and mountain biking are only 40 minutes away.
I love music and if you're bored, click on the Contact section to go my current playlist on Spotify
Talent you might be interested in
Positions
Vice-President Business Development, Partner
Vice-President, Business Leader
Home Depot Canada, General Motors of Canada, General Mills, Liberté, LaPresse, Camoplast Solideal, Fondation du Canadien de Montréal.
Man of leisure
TELUS, Reitmans’, Bombardier, Smart Set, Groupe Germain, University of Ottawa, Microsoft, CapitalOne, Kraft, McCain, Sun Products.
Accomplishments:
Return to profitability within first six months after important New Business win (CapitalOne), creating buzz and communicating the holistic TAXI Montreal approach with the Pothole Season application and launch
Vice-President, General Manager
AXA, Assurance Banque Nationale, Téléfilm, Clarins, BRP, L’Oréal Paris, Loews Hotels, Pleasant Holidays, Vidéotron, Michelin, Mont Tremblant
Accomplishments:
Full re-organization and a return to profitability in 12 months
Vice-President, Strategic Planing and Account Management
BRP, L’Oréal Paris, Loews Hotels, Pleasant Holidays, Vidéotron, Michelin, Mont Tremblant
Accomplishments:
Our team went from being on the fence with many clients to valued partners in 18 months (quantitative surveys prove it). All accomplished without a single loss of client.
Vice-President, Director Interactive Marketing
Manage, redefine and, more importantly, grow the underperforming digital group of Cossette’s New York office
Principal accounts:
A&E, Webster Bank, United States Coast Guard, MasterCard Advisors, General Motors, Estée Lauder, National Jewish Health, McGraw-Hill
Accomplishments:
Landed two new name accounts in first 6 months: A&E Television and Webster Bank.
Director, Strategic Planning (Digital)
Create and lead the digital strategic planning team, develop award-winning, business-driving projects that deliver results for our clients
Principal accounts:
General Motors of Canada (GM), Coca-Cola, Yellow Pages Group, Bell Canada, Molson, Dairy Farmers of Canada (DFC) and Transat AT
