Daria  Morozova
Copywriter at Leo Burnett Moscow
Moscow, Russia
Başlık1 MB Campaign
Haftanın
Kampanya 1 MB Campaign
Reklamcı Skylink LTE
Marka Skylink LTE
İlk Yayınlanma Tarihi 2017 / 5
Sektör Mobile Telephones & tablets
hikaye Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site.
Medya Türü Case Study
Süre
Yaratıcı Ajans Başkanı
Creative Group Head
Art Director
UX Designer
Digital Creative Director
Reklam Yazarı
Reklam Yazarı
Head of Media

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