MOTOKAZU FURUKAWA
Digital Director at Dentsu Inc.
Tokyo, Japan
BaşlıkHITOTOKI CLOCK
Haftanın
Kampanya HITOTOKI CLOCK
Reklamcı KINGJIM
Marka HITOTOKI
İlk Yayınlanma Tarihi 2017 / 5
Sektör Others
hikaye HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft.
In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life.
We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock.
There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute.
We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock.
We created a new kind of branded content that is actually useful in daily life.
felsefe The value of handmade is most delivered through an experience. Our aim was to create a unique branded experience to deliver the heart of handmade, through a content that is useful in everyday lives.
Sorun In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life.
Sonuç After being publicized by a variety of WEB media, the page view of the brand site increased over 700%, and the site has been visited over 70,000 times.
By combining visual identity with content, it has contributed to increased awareness of the brand itself. It succeeds not only in conveying the charm of handmade items, but also in letting everyone experience them as something familiar.

Medya Türü Web Film
Süre
Daha fazla bilgi http://www.kingjim.co.jp/hitotoki/clock/
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Film Director
PR Strategist
PR Strategist
Müşteri Temsilcisi
Müşteri Temsilcisi
Prodüktör
Prodüktör
Sanat Prodüktörü
Sanat Prodüktörü
Müzik
Proje Sorumlusu
Director of Digital
Digital Director
Digital Director

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