Dimitri Guerassimov
CEO/CCO at VML
Paris, France
BaşlıkAutism can work (French)
Haftanın
Kampanya Autism Can Work
Reklamcı Andros
Marka Andros
İlk Yayınlanma Tarihi 2018
Sektör Corporate Communication
hikaye What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
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