Yvonne Bond

Marketing, Strategy & PR consultancy focused in digital, fashion & production

Associated Partner of Euro RSCG worldwide
• Responsible for setting up Fashion PR
• Business Development through international network
• Won several clients and helped drive new business

Clients
Born for Sports (Premium online marketplace), New York
• Developed the US business and marketing strategy to launch www.born.com into the US marketplace
• Signed up successfully multiple US merchants, brands and affiliates for the Born US marketplace
• Established a communication plan and formulated strong marketing partnerships with portals and search engines

Jenomics (Software & Technology), Germany
• Created the marketing and PR strategy and successfully launched across Europe
• Developed company profile and multimedia presentation of Jenomics GmbH
• Drove their new business strategy, which included establishing new clients and extending their client roster internationally

Axis Mundi (Film Production Company), New York
• Developed and produced a documentary, titled "Generation 9/11", based on the book "Why do you kill?" written by Dr. Juergen Todenhoefer
• Established an independent production company in the US, under the leadership of Nigel Noble (Academy Award winner)
• Launched and marketed "Why do you kill?" in a multimedia campaign, incl. publication in the US market

Other Projects
Founded and launched fashion Search Engine "Stylebooker.com"

Responsibilities:
• Directed all marketing & communication for ELLE group, freundin Magazin Verlag and Das Haus Verlag
• Managed multiple media and advertising agency relationships
• Created all company marketing assets and media executions both online & offline
• Was responsible for all company branding & marketing activities, events & road shows
• Worked hand in glove with the editorial team on all marketing initiatives
• Supported the sales department in generating advertising revenues


Achievements:
• Managed the digital strategy of all magazine websites
• Launched award winning campaigns for ELLE & ELLE Deco
• Created multimedia launch of ELLEgirl in Germany
• Creation of ELLE Style Cup (during World Soccer Cup in Germany)
• Creation of multimedia campaign “The art of friendship” (freundin magazine)

Responsibilities:
• Coordinated all internal and external communication of Hubert Burda Media
• Managed a team of 25 employees (incl. press department)
• Produced company's Annual Report

Achievements:
• Produced internationally awarded Annual Report (Gold Award)
• Directed all press work at Germany’s biggest award gala called “Bambi”
• Produced company’s corporate movie

Responsibilities:
• Developed marketing initiatives for all "distributed magazines"
• Created regional company presentation and Corporate identity of second headquarter

Achievements:
• Developed and executed several marketing and event concepts for HBM magazines
• Organized and toured a national fashion show for Burda Modemagazin