| Başlık | 62 Hands - The Pursuit of Patrón |
| Haftanın | Publicis Sapient |
| Kampanya | 62 Hands - The Pursuit of Patrón |
| Reklamcı | The Patrón Spirits Company |
| Marka | Patrón Tequila |
| İlk Yayınlanma Tarihi | 2017 / 10 |
| Sektör | Alcoholic |
| hikaye (ana dil) | Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured. |
| Sonuç (ana dil) | The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge. |
| Medya Türü | Web Film |
| Süre | |
| Motion Design | Luther Himes |
| Reklam Yazarı | Emily Starolis |
| Sanat Yönetmeni | Mike Sakoonserksadee |
| Tasarımcı | David Jameson |
| Tasarımcı | Luke Kiely |
| Client Partner | Jessie Bloede |
| Proje Sorumlusu | Rachel Barber |
| Account Planning Director | Beth Stone |
| Central Production Lead | Kirsten Harthill |
| Prodüksiyon Şirketi | Kamp Grizzly |
More Work
SEE ALLCocktail Lab
- MARKA:
- Patrón Tequila
- HAFTANIN:
- Publicis Sapient
Patrón Cocktail Lab
- MARKA:
- Patrón Tequila
- HAFTANIN:
- Publicis Sapient