| Başlık | Stop The Pain - Masked Gothic Girls |
| Haftanın | Red Fuse Communications |
| Kampanya | Stop The Pain - Masked Gothic Girls |
| Reklamcı | Colgate-Palmolive Company |
| Marka | Colgate-Palmolive Company |
| İlk Yayınlanma Tarihi | 2016 / 10 |
| Sektör | Toothpaste |
| felsefe | Entry Summary: People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.Paying tribute to the dark gothic style imagery, the initial image appears of a girl with ponytails, in a dark somber setting. Zooming into the detail of the facial features, the eyes and nose features are composed of two mask-wearing girls, holding an explosive plunger dynamite ready to terrorize their environment. The mouth is a train track and the teeth are all TNT (dynamites). The train carrying ice-creams represents that which can trigger tooth sensitivity at any time, with the dynamites magnifying the extreme tooth pain. Brief with projected outcomes: No restrictions. Translation: “No Mas Dolor” is Spanish for “No More Pain”. |
| Medya Türü | |
| Global Chief Creative Officer, Chairman Asia | Shen Guan Tan |
| Regional Creative Director | Joshua Tay |
| Regional Creative Director | Craig Love |
| Regional Visualizer | Martin Yau |
| Associate Strategy Director | Kate Kopperman |
| Managing Director | Caroline Slocombe |
| Regional Media Director | Naina Shewakramani |
| Group Account Director | Fernanda Giacomelli |
| Müşteri Temsilcisi | Lucia Moreno |
| Director Of Operations | Doreen Chan |
| Regional Digital Production Manager | Katrina Quijano |
| Regional Creative Director Of Content | Sly Song |
| Regional Visualizer | Kent Tang |
| Global Ceo | Steve Forcione |
| Artist | Steve Simpson |
| Artist | Raul Urias |
| Chief Client Officer | Ranjana Choudry |
More Work
SEE ALLCon’FUSE’ing Controllers
- MARKA:
- Cadbury Fuse
- HAFTANIN:
- Ogilvy India
#BRINGBACK2011
- MARKA:
- Oreo
- HAFTANIN:
- Leo Burnett India
Pig
- MARKA:
- HILL’S
- HAFTANIN:
- Red Fuse Communications
Rhino
- MARKA:
- HILL’S
- HAFTANIN:
- Red Fuse Communications
Hippo
- MARKA:
- HILL’S
- HAFTANIN:
- Red Fuse Communications