3M - "Baby Girl"

Cheil Germany

Cheil Germany Schwalbach, Germany

Ödüller

8638

Marka: 3M
Ülke: Germany

Reklamcı: 3M

Başlık	Baby Girl
Haftanın	Cheil Germany
Kampanya	The Adhesive Billboards That Keep Sticking In Your Mind
Reklamcı	3M
Marka	3M
İlk Yayınlanma Tarihi	2017 / 5
Sektör	Office Equipment
hikaye	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
Medya Türü	Billboard
Süre	75 seconds
Müşteri Süpervizörü	Andy Wong
Direktör	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
Yaratıcı Ajans Başkanı	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
Yaratıcı Yönetmen	Arnab Biswas
Yaratıcı Yönetmen Ortağı	Ivan Au
Reklam Yazarı	Chris Druecks
Reklam Yazarı	Paul Chan
Sanat Yönetmeni	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
Ajans Prodüktörü	Cindy Steigerwald
İlustratör	Buff Diss
Typographers	Buff Diss
Tipografi	Arnab Biswas