Başlık | Baby Girl |
Haftanın | Cheil Germany |
Kampanya | The Adhesive Billboards That Keep Sticking In Your Mind |
Reklamcı | 3M |
Marka | 3M |
İlk Yayınlanma Tarihi | 2017 / 5 |
Sektör | Office Equipment |
hikaye | When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot. |
Medya Türü | Billboard |
Süre | |
Müşteri Süpervizörü | Andy Wong |
Direktör | Jong Bin Lee |
Creative Service Associate Director | Denise Chan |
Global Chief Creative Officer | Malcom Poynton |
Yaratıcı Ajans Başkanı | Roland Rudolf |
Executive Creative Directors | Paul Chan |
Executive Creative Directors | Thomas Schroeder |
Executive Creative Directors | Joern Welle |
Yaratıcı Yönetmen | Arnab Biswas |
Yaratıcı Yönetmen Ortağı | Ivan Au |
Reklam Yazarı | Chris Druecks |
Reklam Yazarı | Paul Chan |
Sanat Yönetmeni | Rafael Magessi |
Art Directors | Daniel Baek |
Art Directors | Trang Le Thu |
Ajans Prodüktörü | Cindy Steigerwald |
İlustratör | Buff Diss |
Typographers | Buff Diss |
Tipografi | Arnab Biswas |