| Başlık | Coins of Hope |
| Haftanın | VML |
| Kampanya | Coins of Hope |
| Reklamcı | Child Focus |
| Marka | Child Focus |
| Posted | Mart 2017 |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Manuel Ostyn |
| Yaratıcı Yönetmen | Pieter Staes |
| Yaratıcı Yönetmen | Sam De Volder |
| Yaratıcı Yönetmen | Mateusz Mroszczak |
| Sanat Yönetmeni | Kate Bellefroid |
| Reklam Yazarı | Jolien Tuyteleers |
| Ajans Prodüktörü | Ingeborg Van Hoof |
| Ajans Prodüktörü | Annelies Deneckere |
| Design Director | Max Heirbaut |
| Müşteri Temsilcisi | Seppe Dogge |
| Müşteri Temsilcisi | Jentina Van Eynde |
| Sound Engineer | Mathias Lewis |
| Sound Engineer | Eli Sundermann |
| Chief Strategy Officer | Toon Diependaele |
| Strateji Planlamacı | Katleen De Vlieger |
More Work
SEE ALLCall Mom
- MARKA:
- Proximus
- HAFTANIN:
- FamousGrey
Couch
- MARKA:
- Visit Brussels
- HAFTANIN:
- Air, Partner of McCann
Fridge
- MARKA:
- Visit Brussels
- HAFTANIN:
- Air, Partner of McCann
The Smarter XC60
- MARKA:
- Volvo
- HAFTANIN:
- FamousGrey
The Inner Voice
- MARKA:
- VRT Radio 1
- HAFTANIN:
- Bonka Circus
The Red Passion Gallery
- MARKA:
- Campari
- HAFTANIN:
- FamousGrey
The Belgian Heartbeat
- MARKA:
- Proximus
- HAFTANIN:
- FamousGrey
Volvo Blind Spot Billboard
- MARKA:
- Volvo
- HAFTANIN:
- FamousGrey
Volvo Blind Spot Billboard (French subt)
- MARKA:
- Volvo
- HAFTANIN:
- FamousGrey