Project Alert Violence Against Women - "Questions"

Up In The Sky

Up In The Sky Lagos, Nigeria

1291

Başlık	Questions
Haftanın	Up In The Sky
Kampanya	Stop The Blame
Reklamcı	Project Alert Violence Against Women
Marka	Project Alert Violence Against Women
İlk Yayınlanma Tarihi	2017 / 11
Sektör	Institutional/Public Interest/Non-Profit Org.
Slogan	STOP THE BLAME
hikaye	IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
felsefe	This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
Sorun	In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
Sonuç	So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
Medya Türü	Web Film
Süre	141 seconds
Daha fazla bilgi	http://www.projectalertnig.org/
Reklam Yazarlığı	JESSICA IWAYEMI
Chief Agency Producer	Bolanle Akintomide
Yaratıcı Yönetmen	Omaga Idirigbe
İlustratör	Olisa Ogbolu
Brand Management/Strategy	Olawale Mada