Global Head of Retail Strategy / Head of Effectiveness
at
McCann Worldgroup UK
London, United Kingdom
| Başlık | Conclusion ft. Kevin The Carrot 2017 |
| Haftanın | McCann Manchester |
| Kampanya | Kevin and Katie |
| Reklamcı | Aldi |
| Marka | ALDI UK |
| İlk Yayınlanma Tarihi | 2017 / 11 |
| Sektör | Department Stores, Supermarkets |
| hikaye | When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Stink Films |
| Advertising Agency | McCann UK |
| Yaratıcı Yönetmen | Clive Davis |
| Yaratıcı Yönetmen | Andy Fenton |
| Ajans Prodüktörü | Lucy Moore |
| Müşteri Direktörü | Laura Mckinlay |
| Strateji Planlama Direktörü | Jamie Peate |
| Medya Ajansı | UM Manchester |
| Yönetmen | Psyop |
More Work
SEE ALLEbanana Scrooge
- MARKA:
- Aldi
- HAFTANIN:
- McCann London
Ebanana Scrooge (Teaser)
- MARKA:
- Aldi
- HAFTANIN:
- McCann London
Kevin the Carrot #SaveKevin
- MARKA:
- Aldi
- HAFTANIN:
- McCann London