| Başlık | The Bike Light lane |
| Haftanın | mortierbrigade |
| Kampanya | Bike Light Lane |
| Reklamcı | Bike For Brussels |
| Marka | Bike For Brussels |
| Posted | Ocak 2018 |
| Sektör | Advertising Agencies |
| hikaye | 1 cyclist in 4 rides without a bike light in Brussels, putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand. |
| Medya Türü | Interactive Outdoor Experience |
| Süre | |
| Reklam Sorumlusu | Sofie Walschap |
| Reklam Sorumlusu | Véronique Dehasque |
| Reklam Sorumlusu | Damiaan De Jonge |
| Yaratıcı Yönetmen | Philippe de Ceuster |
| Yaratıcı Yönetmen | Jens Mortier |
| Yaratıcı Yönetmen | Joost Berends |
| Yaratıcı Ekip | Jesse Van Gysel |
| Yaratıcı Ekip | Tom Meijer |
| Yaratıcı Ekip | Zoé De Priester |
| Head of TV | Charlotte Coddens |
| Strategist | Dorien Mathijssen |
| Prodüktör | Margot Van Daele |
| Social Media Expert | Jonas Van Bael |
| Digital Project Manager | Jeroen De Bock |
| Tasarımcı | Wim De Dobbeleer |
| Prodüksiyon Şirketi | beyond |
| Prodüktör | Anner Tiete |
| Prodüktör | Kevin Verelst |
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