Başlık | New Bottle. Same Sprite |
Haftanın | Majority |
Kampanya | New Bottle. Same Sprite |
Reklamcı | Coca-Cola Company |
Marka | Sprite |
İlk Yayınlanma Tarihi | 2022 / 8 |
Sektör | Soft Drinks, Tonics |
felsefe | When you change the iconic color of your bottle, you hire the best colorist. Apache’s Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love. |
Medya Türü | Television |
Süre | |
Aktör | Trae Young |
Aktör | Anthony Edwards |
Reklam Sorumlusu | Atira Rochester |
Client Creative Director | A.P. Chaney |
Reklam Sorumlusu | Rebecca Smith |
Reklam Sorumlusu | Chris Keyes |
Reklam Sorumlusu | Melissa Altman |
Reklam Sorumlusu | Terika Fasakin |
Founder & CEO | Omid Farhang |
Founding Partner / CMO | Jorge Hernandez |
Yaratıcı Yönetmen Ortağı | Micöl Rankin |
Yaratıcı Yönetmen Ortağı | Nico Giarrano |
Ajans Prodüktörü | Christine Presto |
Associate Account Director | Snigdha Villasencio |
Prodüksiyon Şirketi | Smuggler |
Yönetmen | Tony Yacenda |
Prodüksiyon Sorumlusu | Sue Yeon Ahn |
Prodüktör | Alex Hughes |
Prodüktör | Rachel Perkins |
Post Prodüksiyon | Cosmo Street |
Editör | Justin Trovato |
Assistant Editor | Chris Rentie |
Editorial Producer | Erica Headley |
Editorial Head of Production | Marie Mangahas |
Editorial Company Executive Producer / Managing Partner | Yvette Cobarrubias |
Renklendirme | Apache Digital |
Digital Intermediate Colorist | Quinn Alvarez |
Color Assist | Kevin Sian |
Color Assist | Angie Batz |
Color Senior Producer | Christina Caldwell |
Head of Production, Color | Stefanie Schaldenbrand |
Executive Producer Color | Anderson LaRue |
VFX Company | Mathematic |
VFX Artist | Dan Karp |
Ses | Beacon Street Studios |
Ses | Leslie DiLullo |