LA Original - "LA Original"

72andSunny

72andSunny Los Angeles, United States

Ödüller

7923

Marka: LA Original
Ülke: United States

Reklamcı: Mayor's Fund For Los Angeles

Başlık	LA Original
Brief	Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Haftanın	72andSunny
Kampanya	Space to Create
Reklamcı	Mayor's Fund For Los Angeles
Marka	LA Original
Posted	Kasım 2018
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs.
Medya Türü	Packaging, Branding & Design
Yaratıcı Yönetmen	Matt Murphy
Executive Strategy Director	Kelly Schoeffel
Brand Director	Danielle Gard
Brand Manager	Danielle Rivera
Tasarımcı	Robert Nakata
Tasarımcı	Peter Reid
Yaratıcı Yönetmen	Garrett Jones
Yaratıcı Yönetmen	Ben Hodgin
Reklam Yazarı	Peter Hughes
Reklam Yazarı	Tyree Harris
Tasarımcı	Andy Lam
Tasarımcı	Kwaku Beke
Tasarımcı	Alex Cannon
Chief Production Officer	Tom Dunlap
Prodüksiyon Şirketi Prodüktör	Marisa Wasser
Production Coordinator	Juliana Polidor
Reklam Sorumlusu	Rashi Talati
Reklam Sorumlusu	Kallie Halbach
Reklam Sorumlusu	Chris Profeta
Reklam Sorumlusu	Kelsey Buehler
Prodüksiyon Şirketi	Hecho Studios