Womans Right Center - "#Unwanted"

McCann Belgrade

McCann Belgrade Belgrade, Serbia

Ödüller

5979

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Womans Right Center
Ülke: Serbia

Reklamcı: Womans Right Center

Başlık	#Unwanted
Haftanın	McCann Belgrade
Kampanya	#Unwanted
Reklamcı	Womans Right Center
Marka	Womans Right Center
Posted	Ağustos 2018
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
Medya Türü	Public Relations
Süre	127 seconds
Yaratıcı Yönetmen	Jana Savic Rastovac
Yaratıcı Yönetmen	Sandra Vujović
Digital Creative Director	Vladimir Cosic
Sanat Yönetmeni	Lidija Milovanovic
Sanat Yönetmeni	Jelena Grahovac
Sanat Yönetmeni	Saša Jovićević
Sanat Yönetmeni	Kristina Jovanović
Sanat Yönetmeni	Zdravko Kevrešan
Reklam Yazarı	Dubravka Petrović
Reklam Yazarı	Sandra Stojanović
Reklam Yazarı	Dom Butler
Tasarımcı	Bojan Čude
Müşteri Direktörü	Emina Azizi
Müşteri Temsilcisi	Dunja Šoškić
Media Supervisor	Jelena Roganović
Yönetici Direktör	Jelica Jauković
Yönetici Direktör	Ivan Čelebić
Deputy CEO	Olivera Perković
Chief Executive Officer (CEO)	Vladimir Dimovski
PR Director	Marija Vicic
Fotoğrafçı	Erik Messori
Fotoğraf / İlustrasyon	CAPTA Images
Şarkıcı	Katarina Bogićević
Kompositör	Aleksandra Milutinović
Song producer	Darko Dimitrov
Prodüksiyon Sorumlusu	Chris Cartwright
Senior digital media planner	Vučić Popović
Trafiker	Dubravka Perišić
Chairman	Srđan Šaper
Global Executive Creative Director	Adrian Botan
Editör	Paul Jenkinson
Creative Director	Jana SaviÄ Rastovac
Creative Director	Sandra VujoviÄ
Associate Creative Director	Lidija MilovanoviÄ
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC	Marija ViÄiÄ
Associate Creative Director	Dubravka PetroviÄ
Art Director	Jelena Grahovac
Regional Account Director	Emina Azizi
Digital Creative Director	Vladimir ÄosiÄ
INNOVATION EXCELLENCE ART DIRECTOR	Zdravko KevreÅ¡an
Art Director	SaÅ¡a JoviÄeviÄ
Managing Director	Jelica JaukoviÄ
Graphic Designer	Bojan Äude
Account Executive	Dunja Å oÅ¡kiÄ
Managing Director	Ivan ÄelebiÄ
Media Supervisor	Jelena RoganoviÄ
Digital Media Planner	VuÄiÄ PopoviÄ
Creative Traffic	Dubravka PeriÅ¡iÄ
Deputy CEO	Olivera PerkoviÄ
CEO	Vladimir Dimovski
Chairman	SrÄan Å aper
Composer	Aleksandra MilutinoviÄ
Singer	Katarina BogiÄeviÄ
Song producer	Darko Dimitrov
Senior Art Director	Kristina JovanoviÄ
Photographer	Erik Messori
Global ECD, President Creative Europe	Adrian Botan
Senior Editor & Post Production Supervisor	Paul Jenkinson
Executive Producer	Chris Cartwright
Creative Writer	Dom Butler
Copywriter	Sandra StojanoviÄ
Entrant Company	McCANN BELGRADE
Idea Creation	MCCANN PODGORICA
Idea Creation	McCANN BELGRADE
Production	MCCANN PODGORICA
Production	McCANN BELGRADE
PR	MCCANN PODGORICA
PR	McCANN BELGRADE
Media Placement	MCCANN PODGORICA
Media Placement	UM