| Başlık | Portraits 30s |
| Haftanın | Juniper Park\TBWA |
| Kampanya | Portraits |
| Reklamcı | CIBC |
| Marka | CIBC Private Wealth Management |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| Slogan | Artists capture the real you. So do we. |
| hikaye | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Alan Madill |
| Yaratıcı Ajans Başkanı | Terry Drummond |
| Yaratıcı Ajans Başkanı | Barry Quinn |
| Grup Yaratıcı Direktörü | Andy Linardatos |
| Grup Yaratıcı Direktörü | Hylton Mann |
| Grup Yaratıcı Direktörü | Christina Gliha |
| Video Producer | Margaret John |
| Digital Producer | Laura Felstiner |
| Digital Producer | Jenny Kim |
| Print Producer | Toby Sime |
| VP, Group Account Director | Shelly-Ann Scott |
| Müşteri Direktörü | Michelle Bobbie |
| Müşteri Temsilcisi | Kristen Lee |