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High-energy, empathetic leader with experience leading multi-disciplinary teams across departments, client business units, and regional offices to develop various brand initiatives. My background is in integrated marketing and communications, and my favorite work is helping to position/re-position brands: answering the most important questions -- who are we? what do we do? who are we for? I’ve spent over 15 years working in the agency-world leading teams to uncover insights, crafting plans to solve business problems, making stuff, and proving results. My work has spanned product categories from beauty to pharma, and packaged goods to financial services, at different budget levels, to different target segments, in the U.S. and abroad.
Specialties: Strategy, Branding & Messaging Development, Comms Planning, Social, Mobile, Various Category Experience (Packaged Goods, Healthcare, Financial Products, Beauty, Technology) Various Target Experience (B2B, B2C, Influencer, Govt Relations), Research & Insight gathering, Global Implementation, Production Oversight (TV, Print, OOH, Digital, PR), Account Management, Client Relations, New Business & Organic Growth
