Jo McCrostie
Creative Director at Global
LONDON, United Kingdom
BaşlıkSteve
Haftanın
Kampanya Steve
Reklamcı EasyCoffee
Marka EasyCoffee
İlk Yayınlanma Tarihi 2018
Sektör Restaurants & Fast Food
felsefe You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult?

In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week.

The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox.

The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand.
Medya Türü Radio
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