Başlık | Steve |
Haftanın | Global Media and Entertainment |
Kampanya | Steve |
Reklamcı | EasyCoffee |
Marka | EasyCoffee |
İlk Yayınlanma Tarihi | 2018 |
Sektör | Restaurants & Fast Food |
felsefe | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
Medya Türü | Radio |
Süre | |
Yaratıcı Yönetmen | Jo McCrostie |
Yaratıcı Ekip | Neil Griffiths |
Prodüksiyon Şirketi | Global Creative |
Ses Mühendisi | Christianne Ward |
Ses Mühendisi | Dave Bush |
Ses Mühendisi | Cliff Rossiter |
Ses Mühendisi | Justin Sanders |
Ses | Catriona Knox |
Ses | Ali Brice |
Ses | Katie Elin-Salt |
Ses | Naz Osmanoglu |
Ses | Steve Lee |