Peter Riis
Dop. at BITE Talent Management // Esther Kurle.
Copenhagen Area, Capital Region, Denmark, Denmark
BaşlıkAfraid of the Dark
Haftanın
Kampanya Afraid of the dark
Reklamcı Børns Vilkår
Marka Børns Vilkår
İlk Yayınlanma Tarihi 2020 / 11
Sektör Institutional/Public Interest/Non-Profit Org.
Slogan Some kids do have a reason to be scared of the dark
hikaye This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse. The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark.
Medya Türü İnteraktif
Süre
Director
Prodüksiyon Sorumlusu
Yaratıcı Yönetmen
Görüntü Yönetmeni

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