WWF - "Save Classic Blue"

White Rabbit

White Rabbit Budapest, Hungary

Ödüller

6041

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: WWF
Ülke: Hungary

Reklamcı: WWF

Başlık	Save Classic Blue
Haftanın	White Rabbit
Kampanya	Save Classic Blue
Reklamcı	WWF
Marka	WWF
İlk Yayınlanma Tarihi	2019 / 12
Sektör	Environmental & Animal Issues
hikaye	Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution.
felsefe	The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Medya Türü	Print
Yaratıcı Ajans Başkanı	Istvan Bracsok
Yaratıcı Ajans Başkanı	Levente Kovacs
Yaratıcı Yönetmen	André Felix
Yaratıcı Yönetmen	Luis Paulo Gatti
Yaratıcı Yönetmen Ortağı	André Nunes Bueno
Senior Art Director	Marcos Mendes Tanaka
Sanat Yönetmeni	Kauê Barbosa
Junior Art Director	Pedro Perevalo
Reklam Yazarı	Levente Kovacs
Reklam Yazarı	Michael Mrakovcic
Reklam Yazarı	Adam Lenart
Fotoğrafçı	Wade Tregaskis
Client Services Director	Levente Balint
Müşteri Direktörü	Beata Stumpf
Senior Account Manager	Lilla Katona
Head of Communications	Csaba Klacsan