| Başlık | 7900 Liters 1 |
| Başlık (ana dil) | 7900 Litres |
| Haftanın |
BRAND STATION
|
| Kampanya |
7900 Liters
|
| Reklamcı |
L214
|
| Marka |
L214
|
| İlk Yayınlanma Tarihi |
2018 / 8
|
| Sektör | Animal Rights/Safety/Adoption
|
| Slogan | To consume meat is to devour thousands of liters of water. Producing 1kg of meat-based proteins wastes 7900 liters of water. Let’s try to remember that we can live without meat but not without water. #7900L |
| hikaye | L214 reveals how many litres of water are wasted by your meat consumption.Swimming pools or green space irrigation are the first things that come to mind when speaking about wasting water. Unbeknown to most of us, one of the biggest water wasters happens to be right under our very noses…in our plates to be more precise.On average, it takes approximatively 7900 litres of water to produce 1 single kilogram of meat.What this means is that our meat consumption is one - if not - the biggest threat to the remaining water resources available on Earth.As the barbecue season is upon us and the scent of grilled meat starts to fill the air, L214 launches #7900Litres : a campaign to raise awareness on the dreadful impact our meat consumption has.Through a series of meat-shaped swimming pools images, the association exposes the shocking environmental impact that eating a simple steak, a chicken leg or a slice of bacon can have.The campaign also includes a website, www.7900litres.com, enabling internet-users to evaluate how much their meat consumption amounts to in litres of water, and its consequences for our planet. |
| felsefe | French charity L214 casts a light on the terrible water footprint of meat in the heart of BBQ season. In the public’s mind, water waste is almost always associated to private overwatering or swimming pools. Yet we tend to forget that one of the major causes of water waste comes from our very own plates. Indeed, it takes an average of 7900 liters of water to produce only 1 kilogram of meat-based proteins. This disproportionate number makes meat production one of the biggest threats to our water resources. Which is why L214 launches this awareness campaign named #7900L during the peak of barbecue season. Through the representation of swimming pools shaped like pieces of meat, the charity is aiming to make an impact by showing the heavy environmental consequences of meat consumption - whether it is a steak, a chicken leg or a bacon strip. The campaign is completed by a website, 7900Litres.com, that allows everyone to witness the water footprint of their own weekly meat consumption, and their impact on our blue planet. |
| Medya Türü |
Print
|
| Daha fazla bilgi | 7900Litres.com |
| Yaratıcı Yönetmen |
Loïc Chauveau
|
| Sanat Yönetmeni |
Damien Guiol
|
| Reklam Yazarı |
Samira Moustafa
|
| İlustratör |
Frederic Tribolet
|
| İlustratör |
Antoine Magnien
|
| Additional Credit |
Natcha CREA
|
