Vodafone - "True Connections"

Grey London

Grey London London, United Kingdom

Ödüller

3391

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Vodafone
Ülke: United Kingdom

Reklamcı: Vodafone

Başlık	True Connections
Haftanın	Grey London
Kampanya	Secure Net
Reklamcı	Vodafone
Marka	Vodafone
İlk Yayınlanma Tarihi	2022 / 7
Sektör	Telecommunications Services
hikaye	The TV ad sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be for teenagers. The ad shows different scenarios of him searching and being protected by Secure Net from malicious or inappropriate content on his devices. In the final scene, he looks to his phone for reassurance on the bus to school, innocently typing ‘How do I make a friend?’. Malicious links pop up and straight away Secure Net kicks in with a warning, blocking access. It ends with Aidan making a true connection with a new classmate.
felsefe	Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely. Vodafone’s Secure Net ATL campaign, made up of TVC, VOD, radio, retail, social and digital, will run across multiple channels for six weeks, highlighting to parents and individuals the opportunity to protect their families and themselves online. The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality, both its digital protection, parental controls and in-and-out-of-home capabilities, and the emotional element of how Secure Net offers parents peace of mind. Excitingly the script was picked up by highly renowned James Rouse who brought his impeccable casting instincts and copious experience of capturing authentic feeling moments to craft a highly emotional piece for TV in Ireland and a longer one for socials and YouTube. Rouse’s film will also be played in Cinemas across Ireland where viewers will experience their own urge to protect the boy from all and any harm. It is James Rouse's first project with Biscuit Filmworks.
Medya Türü	Television
Süre	103 seconds
Market	Ireland
Prodüksiyon Şirketi	Biscuit Filmworks UK
Ses Post Prodüksiyon	Factory Studios
Reklam Sorumlusu	Orla Nagle
Reklam Sorumlusu	Niall Reynods
Reklam Sorumlusu	Clare Cummins
Worldwide Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Yaratıcı Yönetmen	David Wigglesworth
Grup Yaratıcı Direktörü	Pedro Rosa
Grup Yaratıcı Direktörü	Roberto Kilciauskas
Yaratıcı Yönetmen	Roberto Kilciauskas
Yaratıcı Yönetmen	Murray Allan
Yaratıcı Ekip	Flora German
Yaratıcı Ekip	Shivani Patel
Chief Strategy Officer	Raquel Chicourel
Planner	Fiona Keyte
Planner	Thomas Bunnell
Managing Partner	Nathan Gainford
Group Business Director	Ayesha Datoo
Müşteri Direktörü	Genevieve Jayasekera
Müşteri Temsilcisi	Clyde Hurst
Müşteri Temsilcisi	Natasha Meisel
Prodüktör	Nazneen Read
Senior Producer	Caroline Connor
Senior Producer	Lucy Edwards
Assistant Producer	Alex Alcock-Fletcher
Yönetmen	James Rouse
Prodüktör	Benji Howell
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Prodüktör	Polly Du Plessis
Prodüksiyon Sorumlusu	Orla Bleahen
Prodüktör	Sarah Kingston
Görüntü Yönetmeni	Mark Wolff
Post-production Producer	Ellie McNaughton
Editing Şirketi	Untold Studios
Editör	Bill Smedley
Renkçi	Julian Alary
VFX Artist	Tom Moreland
Executive Post Producer	Tomek Zietkiewicz
MUSIC Artist	Chris White
Kompositör	Joshua Gibbard
Lead Sound Engineer	Anthony Moore
Sound Engineer	James Utting
Sound Engineer	Josh Campbell
Post Sound Producer	Beth Massey