Lauri Gran
Lead Creative/Copywriter at TBWA\Helsinki
Helsinki, Finland
BaşlıkThe Land of Free Press
BriefWith the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press.
Haftanın
Kampanya The Land of the Free Press
Reklamcı Helsingin Sanomat
Marka Helsingin Sanomat
İlk Yayınlanma Tarihi 2018 / 7
Sektör Media, Publishing & Production
hikaye Helsingin Sanomat is the largest newspaper in the Nordics.
Medya Türü Web Film
Süre
Yaratıcı Yönetmen
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Creative Content Strategist
Müşteri Direktörü
Proje Sorumlusu
Production Art Director
Grafik Tasarım
Data Analyst
Communications Specialist
Communications Specialist
Communications Specialist
Campaign Analyst
Prodüksiyon Şirketi Prodüktör
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